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Bella Hadid becomes the first global ambassador of Prada Beauty and leads the launch of Prada Touch, the brand’s first blush.
Model Bella Hadid continues to strengthen her influence within the international beauty and fashion landscape. The Italian house Prada has officially announced the supermodel as the first global ambassador of Prada Beauty, a milestone that signals a new chapter for the luxury brand’s cosmetics division.
The announcement arrives alongside another significant launch for the brand: Prada Touch, the first blush to join the Prada Beauty make-up line. As the face of this new release, Hadid embodies the creative spirit of the collection and represents the contemporary vision of beauty the house aims to project.
In its official statement, the brand highlights the model’s cultural influence and her ability to reinterpret modern aesthetics. According to Prada, Bella Hadid represents “a contemporary expression of confidence and individuality”, qualities that align closely with the Italian house’s forward-thinking vision. The brand also emphasises that her timeless style and strong presence in the industry make her an ideal figure to reflect an authentic concept of beauty, defined by the balance between natural-looking skin and refined sculptural volume.
The launch of Prada Touch reinforces this new creative direction. The product has been designed with a hybrid texture that combines the ease of application of a cream with the lasting finish of a powder. This formula allows users to achieve anything from a soft flush to a more intense finish, adapting to different make-up styles.
The collection features eight versatile shades designed to be layered, creating a multidimensional effect on the skin. In this way, the product aims to offer greater creative freedom and personalisation in everyday make-up.
