Bella Hadid’s Orebella introduces Body & Hair Perfume Mists, a new category of lightweight, alcohol-free scents designed for daily use.
The world of contemporary perfumery continues to evolve, and Bella Hadid once again places herself at the centre of that transformation with a strategic new move for her brand Orebella. The label has just announced its expansion into a completely new category: Body & Hair Perfume Mists, a concept that redefines how fragrance is worn on a daily basis.
Far from the traditional idea of an intense, long-lasting perfume, these new mists are positioned as a lighter, more versatile and sensory alternative. Formulated without alcohol and built on a water-based composition, they are designed for application across both the body and hair, offering a more fluid and adaptable experience. The intention is not to dominate with scent, but to move with the wearer throughout the day.
This launch maintains Orebella’s signature innovation, particularly its distinctive bi-phase fragrance system activated by shaking. In this case, the formula is adapted into a lighter format, created for repeated use and a more intuitive relationship with fragrance. The top layer focuses on essential oils and fine fragrance notes, while the base layer features an alcohol-free blend of botanical waters, enhancing a softer feel on the skin.
Bella Hadid herself has described this new chapter as a natural extension of her creative vision. According to the official statement, the mists are designed to feel “expressive and free”, encouraging a more spontaneous, generous and personal use. Rather than a fixed scent, the product becomes an evolving experience that adapts throughout the day.
The collection launches with three distinct scent profiles, each reflecting a different facet of the Orebella universe. GARDENIA’S WHISPER offers a sheer floral composition with notes of rhubarb, jasmine and gardenia, creating a fresh and airy effect. NECTAR DEW leans into a floral-fruity direction, combining fig, pear and peony for a delicate yet vibrant result. Meanwhile, GOLDEN BRULEE introduces a warmer, more enveloping dimension, with notes of plum, tonka bean and vanilla, reinterpreting the classic gourmand in a softer way.
Beyond the compositions, the concept itself reflects a broader shift in consumer behaviour. These perfume mists respond to a growing demand for products that are flexible, non-intrusive and adaptable to different moments throughout the day. The idea of layering, reapplying and building a personalised scent experience is replacing the rigidity of traditional perfumery.
Priced at 39 dollars, the product sits at an accessible point within the beauty segment, expanding the brand’s reach while maintaining its identity. The mists will be available from 10 April via the official Orebella website, positioning this launch as one of the most relevant moves of the season within the beauty space.
With this expansion, Orebella is not simply introducing a new product — it is reinforcing a clear direction: the future of fragrance lies in adaptability, lightness and personal connection. In that context, Bella Hadid is not following the trend, she is shaping it.
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