Bella Hadid fronts Miss Sixty’s latest campaign, blending Y2K aesthetics, denim and cinematic storytelling in a striking new visual narrative.
Bella Hadid is once again the face of Miss Sixty, reaffirming her close partnership with the iconic denim label in a new campaign that embraces a sophisticated, cinematic aesthetic deeply inspired by the spirit of the early 2000s. The American supermodel leads a series of striking images that reinforce the brand’s identity and once again position her as one of the defining figures behind the revival of Y2K fashion.
The campaign has been photographed by acclaimed photographer Gabriel Moses, whose distinctive artistic vision transforms the project into a visual story where fantasy and reality seamlessly intertwine. Through his lens, Bella Hadid embodies the modern Miss Sixty woman: confident, enigmatic and free, moving through surreal landscapes with effortless elegance and magnetic presence.
The new campaign remains true to Miss Sixty’s bold DNA while reinterpreting the defining codes of early-2000s fashion through a fresh contemporary perspective. Denim, the collection’s central element, once again takes centre stage, complemented by figure-hugging silhouettes, vintage-inspired details and an aesthetic that effortlessly balances sensuality with sophistication.
The creative direction moves beyond the conventions of a traditional fashion campaign, building an immersive visual universe of its own. Each image presents Bella Hadid as a modern heroine navigating dreamlike settings while maintaining the natural confidence that has established her as one of the most influential models of her generation.
