Bella Hadid innovates in fragrances with ‘Ôrebella’: three alcohol-free perfumes with biphasic formulas that challenge conventional standards.
Bella Hadid, renowned for her fashion and beauty campaigns, takes an innovative turn in the fragrance world with the launch of ‘Ôrebella’. This brand introduces three fragrances in alcohol-free, biphasic formulas, marking her debut in the entrepreneurial realm. Priced at $35, $72, and $100 for 10, 50, and 100 ml respectively, ‘Ôrebella’ debuts first on its website on Thursday, followed by Ulta Beauty on May 10 and over 1,200 Ulta stores in the U.S. on May 12.
In an exclusive interview with WWD, Hadid said that the idea for the brand came to her after years of blending essential oils. “My entry into the world of fragrances came from being on my farm with our lavender plants, and we have a cute health food store near my home there,” she said. “They have the craziest variety of essential oils, and I’m obsessed with combining things that you wouldn’t normally smell.”
With the assistance of industry veteran Fabrice Gibert-Darras and development from Firmenich and Robertet, ‘Ôrebella’ presents three distinctive fragrances: ‘Salted Muse’, ‘Window2Soul’, and ‘Blooming Fire’. Each offers a unique sensory experience, from notes of sea salt and pink pepper to Tahitian monoi flowers and bergamot.
The innovative formula of ‘Ôrebella’ combines the ‘Ôrelixir’, a blend of moisturizing oils, with essential oils and fragrance materials. Hadid sought to create a product that not only served as a fragrance but also as skincare. After years of development and testing, ‘Ôrebella’ is ready to captivate beauty enthusiasts with its multifaceted approach.
Hadid’s commitment to quality and integrity is reflected in every aspect of the brand. From the dedication to conscious beauty to the Alchemy Foundation, which will donate to charitable organizations, ‘Ôrebella’ aims to transcend the fragrance world and become a symbol of authenticity and care.
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