Zendaya Introduces Prada Paradoxe Sweet Chemistry, the New Floral Fruity Fragrance Redefining Sweetness
Zendaya stars in Prada Paradoxe Sweet Chemistry, the new women’s fragrance combining blackcurrant, orange blossom and a creamy…
J Balvin Becomes Giorgio Armani Fragrance Ambassador for I WILL, the New Dark Vanilla Scent
Giorgio Armani names J Balvin its new US fragrance ambassador to front I WILL, a scent built around…
Dua Lipa takes ‘Libre’ to the desert with YSL Beauty’s new fragrance
Dua Lipa stars in the campaign for ‘Libre Santal Couture’, YSL Beauty’s new fragrance combining lavender, orange blossom…
Jung Kook and Chanel Elevate Their Partnership With 1957 L’Extrait de Parfum, the Maison’s New Olfactory Jewel
Jung Kook of BTS introduces 1957 L’Extrait de Parfum, Chanel’s new creation bringing together haute perfumery, history and…
Jonathan Bailey joins Giorgio Armani to unveil I WILL, the brand’s first new men’s fragrance in more than two decades
Jonathan Bailey fronts the launch of I WILL, Giorgio Armani’s new men’s fragrance, marking a milestone for the…
Kylie Jenner Expands Her Fragrance Empire with the New Mood Stones Collection
Kylie Jenner introduces Mood Stones, a trio of fragrances designed to celebrate individuality, versatility and every side of…
Zendaya Becomes Prada Beauty’s New Global Ambassador and Fronts the Launch of Prada Paradoxe Sweet Chemistry
Zendaya begins a new chapter with Prada Beauty, fronting Prada Paradoxe Sweet Chemistry, a fragrance that celebrates authenticity,…
Billie Eilish Unveils Eilish Intense, the New Version of Her Iconic Fragrance with a Richer, More Sophisticated Scent
Billie Eilish introduces Eilish Intense, a richer, warmer and more elegant fragrance for those seeking the perfect scent…
Dove Cameron fronts Diesel’s new women’s fragrance ‘Only Desire’
Diesel opens a bold new chapter in beauty with ‘Only Desire’, a fragrance designed to redefine contemporary femininity…
Emma Chamberlain becomes Mugler’s new fragrance muse in campaign inspired by the house’s most iconic perfumes
The digital creator fronts Mugler’s new ‘The Womanities’ campaign, exploring transformation, identity and reinvention through fragrance. Emma Chamberlain…
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Mugler joins ‘Euphoria’ with Angel Blush alongside Hunter Schafer, redefining its most iconic fragrance for a new generation
Mugler unveils Angel Blush with Hunter Schafer, offering a softer, more contemporary reinterpretation of its most emblematic perfume.…
Balmain Beauty unveils Destin de Balmain: the new fragrance redefining feminine luxury in 2026
Balmain Beauty launches ‘Destin de Balmain’, its first prestige fragrance, featuring notes of strawberry, peony and sandalwood set…