Zendaya begins a new chapter with Prada Beauty, fronting Prada Paradoxe Sweet Chemistry, a fragrance that celebrates authenticity, strength and elegance.
Zendaya has reached another milestone in her remarkable career by becoming the new global ambassador for Prada Beauty. The actress and international fashion icon will front Prada Paradoxe, one of the Italian house’s most celebrated fragrance collections, alongside the launch of Prada Paradoxe Sweet Chemistry, a new scent that expands the brand’s olfactory universe.
The choice of Zendaya is no coincidence. Prada Beauty believes the actress perfectly embodies the spirit of a generation that rejects labels and embraces every facet of its identity. Her ability to reinvent herself across film, fashion and contemporary culture has established her as a true style icon with a distinctive and authentic personality.
Through this collaboration, the brand aims to reinforce the message that has always defined the Prada Paradoxe collection: the idea that a person can be both strong and vulnerable, elegant and spontaneous, classic and modern without ever losing their true essence.
“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favourite that I wore long before I was approached.”
The star of the new campaign is Prada Paradoxe Sweet Chemistry, a fragrance that blends fruity and floral notes to create a sophisticated, contemporary scent. Its composition combines rich blackcurrant syrup, luminous orange blossom absolute and a delicate neroli milk accord, achieving a refined balance of freshness, sweetness and radiance.
