Billie Eilish launches ‘Your Turn’, a new fragrance that reflects her creative evolution with fresh, warm notes and an innovative design.
Billie Eilish unveils a new chapter in her perfume journey with the release of Your Turn, a fragrance that marks a milestone in her personal brand. Following the success of her debut perfume Eilish in 2022 and its subsequent variations, the singer now ventures into a completely different concept, available from this Thursday on her website and soon at Ulta Beauty.
Priced at $70 for 30ml, Your Turn is inspired by Billie Eilish’s creative evolution. Its composition, crafted by perfumer Frank Voelkl, blends fresh notes of bergamot, cardamom, and ginger, a floral heart of night-blooming jasmine and coconut water, and a warm base of musks, amber, and Australian sandalwood.
Certified vegan and free from parabens, the fragrance also stands out for its sustainable packaging, inspired by one of the artist’s favourite items – a pair of metallic dice. The launch strategy will include digital campaigns, in-person activations, and outdoor advertising, with plans for global expansion alongside her upcoming tour.
With ‘Your Turn’, Billie Eilish reaffirms her influence beyond music, cementing her presence in the fragrance industry with a sophisticated and authentic offering.
