Burberry Launches New ‘Rocking Horse’ Handbag Campaign

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Burberry celebrates its equestrian heritage with the launch of the ‘Rocking Horse’ handbag, highlighting elegance, tradition, and contemporary design.

Burberry has launched a new campaign to celebrate the ‘Rocking Horse’ handbag, featuring a stellar cast of brand ambassadors and prominent figures in the fashion world. Renowned Burberry faces Jun Ji-Hyun and Tang Wei join Japanese actress Asami Mizukawa and models Lily Donaldson and Nora Attal in this exciting presentation.

The ‘Rocking Horse’ handbag pays homage to Burberry’s deep connection with the equestrian world. Its design elements are a nod to nostalgia and tradition, featuring straps inspired by reins and an elegantly curved shape reminiscent of the beloved childhood rocking horse. This fusion of classic and contemporary design not only highlights Burberry’s heritage but also appeals to a modern audience seeking pieces with a story.

La campaña introduce una nueva estética visual para Burberry, centrada en el nuevo cierre circular del bolso ‘Rocking Horse’. Este innovador cierre gira para formar la forma de una “b” minúscula, convirtiéndose en un nuevo emblema para la casa. Este detalle sutil pero llamativo representa el compromiso de Burberry de evolucionar su identidad de marca mientras mantiene la elegancia y sofisticación que sus seguidores aman.

Burberry’s attention to detail is further exemplified in the luxurious finishes of the handbag. The Equestrian Knight Design (EKD) is elegantly embossed on the back, adding a touch of luxury. Inside, select styles of the handbag reveal the iconic Burberry Check, ensuring that the interior is as exquisite as the exterior. This combination of external beauty and internal quality is a hallmark of Burberry’s design philosophy.

Esta campaña es una celebración de la continua innovación de Burberry y su rica tradición. Con el bolso ‘Rocking Horse’, Burberry sigue ofreciendo no solo una pieza de lujo, sino también una pieza de historia, reinventada para el consumidor moderno que valora tanto la herencia como el estilo.

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