South Korean actor Byeon Wooseok becomes the latest ambassador for Prada, strengthening the brand’s connection with Asian talent.
South Korean actor Byeon Wooseok has been named the newest ambassador for the luxury brand Prada, as reported by WWD. Wooseok, known for his role as Ryu Sun-jae in the series Lovely Runner, has gained significant popularity this year, establishing himself as one of South Korea’s rising stars.
At 33, Wooseok began his career in modeling as a teenager and recently transitioned to acting. His talent and on-screen presence have earned him roles in Korean series such as Record of Youth and Strong Girl Nam-soon, both well-received by audiences and critics alike.
With this collaboration, Byeon Wooseok joins Prada’s group of ambassadors in South Korea, which also includes notable figures like singer Karina and Jaehyun, a member of the group NCT. This alliance highlights the growing influence of South Korean celebrities in the global luxury fashion industry and reinforces Prada’s connection to the dynamic Asian market, particularly with K-pop and the Korean entertainment industry.
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