Cai Xukun, the New Global Ambassador for Mugler Fragrances

Mugler Fragrances appoints Cai Xukun as global ambassador, highlighting his bold style and connection to fashion and music.

Mugler Fragrances has announced Chinese pop idol Cai Xukun as its new global ambassador. Known for his daring style and influence in both music and fashion, Cai perfectly embodies the brand’s avant-garde spirit. His appointment is celebrated with the launch of the Angel Fantasm Eau de Parfum Sensuelle campaign, where he wears a sophisticated outfit designed by Mugler’s creative director, Casey Cadwallader.

Angel Eau de Parfum, the iconic fragrance launched in 1992, is reinvented in this more intense and sensual version, featuring amber, fruity notes, and a creamy touch of coconut and patchouli.

Cai Xukun already had a close relationship with the brand, having attended the Spring 2025 show in Paris, where he shared the spotlight with figures such as Cardi B. His return to the fashion world has been remarkable after overcoming allegations that affected his career, also earning him the title of global ambassador for Versace in 2024.

This move highlights Mugler’s commitment to the Chinese market, reinforced by the opening of a pop-up store in Shanghai, offering both its fashion collections and iconic fragrances.