Casablanca revives retro nostalgia with its ‘Beach Club 2025’ campaign

Casablanca’s ‘Beach Club 2025’ blends retro nostalgia with beachside luxury, featuring vibrant colours, unisex designs, and surreal landscapes.

The fashion house Casablanca has unveiled its ‘Beach Club 2025’ campaign, a stylised evocation of retro nostalgia that combines luxury and relaxation. Inspired by the golden days of the Riviera and the beach club aesthetic of the 70s and 80s, the collection captures the essence of summer with a vibrant colour palette. Shades ranging from deep blues to warm oranges evoke endless sunsets, while gradient details and breezy textures enhance its nostalgic charm.

Standout pieces include ruched polos, knitted dresses, and unisex swimwear, designed to effortlessly transition from beachside leisure to elegant evening wear. The collection also features caftans, linen shirts, and trousers adorned with Casablanca’s iconic gradient monogram, along with hand-painted silk scarves that encapsulate the brand’s adventurous spirit.

Shot by Jeremy Soma on Tenerife’s volcanic coasts, the campaign pairs dramatic landscapes with mirrored skies, transporting viewers to a surreal world of luxury. Settings such as black sand beaches and a vintage Mercedes convertible reinforce the escapist spirit that defines the brand.

With ‘Beach Club 2025’, Casablanca not only celebrates nostalgia but also reaffirms its place as a contemporary fashion leader with a sophisticated, dreamlike twist.