Casablanca unveils its Beach Club 2026 campaign, a visual fantasy inspired by surf, skate and the spirit of Hawaii, where fashion merges seamlessly with the language of cinema.
Some campaigns are meant to be seen, others to be felt. Casablanca’s new proposal for Beach Club 2026 clearly belongs to the latter. Conceived as a cinematic dream, the campaign moves away from traditional fashion imagery to construct a visual narrative that feels lifted from an independent film — warm, nostalgic and deeply evocative.
The chosen setting is a motel, which acts as the narrative axis. Its raw, everyday aesthetic contrasts with soft lighting and a palette of warm colours, creating a visual tension that reinforces the project’s cinematic character. A parking lot, a 1950s diner and an empty swimming pool transformed into a skate bowl make up the backdrop, where the models do not pose but instead inhabit the space, embodying characters that seem to exist beyond the frame.
Within this context, Casablanca strikes a precise balance between high fashion and the bohemian essence of surf and skate cultures. The collection never overpowers the narrative — it supports it. The clothing integrates organically into the scenes, to the point where it becomes easy to forget that this is, in fact, a fashion campaign.
The visual language is built through two complementary perspectives. On one hand, Corentin Leroux brings a more polished and composed aesthetic, with carefully orchestrated scenes set outside the motel rooms. On the other, Myles Hendrik introduces a more spontaneous energy through a point-and-shoot approach, capturing real gestures, shared glances and playful moments that add authenticity and freshness. Together, both styles reinforce the feeling of watching fragments of a story in motion.
As for the collection itself, Beach Club 2026 unfolds the brand’s most recognisable codes, reinterpreted through a Hawaiian lens. Hawaii-inspired graphics, lush greens, knit dresses, crochet pieces, silk sets and jersey separates coexist with wave motifs and tie-dye effects that evoke the oceanic imagination. Signature pieces such as terry towelling garments and ringer tees anchor the proposal in a contemporary reading of vintage surf culture.
The Casablanca monogram appears reversed, creating a striking visual contrast where vibrant colours stand out against deep black backgrounds, amplifying the collection’s graphic impact. Swimwear also plays a central role, integrating naturally into the aesthetic narrative and completing a wardrobe designed for sun, movement and freedom.
With Beach Club 2026, Casablanca does more than present a collection — it builds an entire universe. A campaign that proves how fashion can tell stories, capture atmospheres and become cinema without words, reaffirming the brand as one of the most sensitive and coherent voices in the world of contemporary luxury lifestyle.
-380x380.webp)
-380x380.webp)
-380x380.webp)