Charli XCX stars in the new SKIMS campaign photographed by Petra Collins

Charli XCX joins SKIMS in a bold and modern campaign, photographed by Petra Collins, blending music, fashion, and culture.

SKIMS has launched its latest advertising campaign featuring pop star Charli XCX in a series of images captured by the acclaimed photographer Petra Collins. This collaboration perfectly reflects the bold spirit of Charli’s recent album, Brat, merging her rebellious aesthetic with SKIMS’ modern and positive approach to body fashion.

The images, combining nostalgic elements of the Y2K era with contemporary fashion, showcase Charli in sensual and empowering looks that highlight both her personal style and SKIMS’ identity. Collins, known for her dreamy and slightly surreal photographic style, adds an artistic touch that reinforces Charli’s image as a modern pop icon. The use of soft lighting and vibrant colors creates a striking visual series, departing from conventional fashion campaigns.

The collaboration between Charli XCX and SKIMS goes beyond a mere advertising campaign; it is an organic fusion of music and fashion that feels authentic. Charli, recognized for her influence as a trendsetter in contemporary culture, emerges as the perfect ambassador for SKIMS, solidifying her role not only as a music star but also as a cultural visionary.