Cindy Kimberly and Juicy Couture reinvent the magic of the 2000’s in their “Once Upon a Time” holiday campaign.

Juicy Couture unveils its 2024 holiday campaign starring Cindy Kimberly, fusing the nostalgic style of the 2000s with a fairytale aesthetic

Juicy Couture has launched its 2024 Christmas campaign, titled “Once Upon a Time”, starring model and influencer Cindy Kimberly, who becomes the brand’s new muse. Inspired by the magical world of fairy tales and combined with Juicy Couture‘s signature nostalgic 2000s style, the campaign presents a collection that balances comfort and luxury.

The line includes pajamas, lingerie and the brand’s iconic velvet tracksuits, updated with festive colors such as “Winetasting ‘ and ’Almond Blossom”. These pieces are designed for both relaxing at home and celebrating the season with a glamorous touch.

The campaign shoot, set in New York City, reinforces the enchanted theme, evoking an aesthetic similar to that of classic Disney princess, but with a contemporary and sophisticated twist. Cindy Kimberly embodies this spirit with elegance, cementing her place as one of the most influential figures in fashion today.

This collaboration celebrates Juicy Couture ‘s return to its original essence while introducing fresh and festive elements ideal for the season.