COS will return to showcase at New York Fashion Week

After its debut last September, Cos aims to once again take the spotlight at New York Fashion Week.

Following its surprising prominence in the last September edition with a runway debut in New York that sparked controversy, the fashion brand Cos, one of the main brands of the Swedish H&M Group, will present its proposals once again in the upcoming edition of New York Fashion Week, scheduled for this month of September 2023. This will be the second time the brand participates in the official fashion show calendar.

Although the Council of Fashion Designers of America (CFDA) has not yet released the official show schedule for this edition, the dates of September 8th to 13th, 2023, have already been confirmed. Cos has announced that it will present its new collections for the Autumn/Winter 2023/2024 season on September 12th at 7:00 p.m. local time, from New York City, and it can be watched live through their official Cos website.

Steven Kolb, CEO of CFDA, highlighted the importance of New York Fashion Week as a platform for international brands and expressed his delight in welcoming Cos once again to the official NYFW program this September.

To promote their participation in this edition, Cos has launched a new advertising campaign featuring American singer-songwriter Kelela Mizanekristos and British actor Will Poulter. This campaign offers a sneak peek of the fashion house’s new proposals for their upcoming show in New York.

Cos’ management emphasizes the validity of their proposals as “discreet” and accessible luxury, with collections of “timeless style” reflected in the campaign’s photographs featuring Mizanekristos and Poulter, styled by Jane How and captured by photographer Daniel Jackson.