Cowboycore: The Western trend is booming with Beyoncé leading the way. Discover the keys to cowboy fashion.
From the release of Beyoncé‘s album Act II: Cowboy Carter to Western-style looks on the runway, the fashion world is embracing the new movement inspired by cowboys.
Following closely behind the likes of Yee-haw and Countrycore, comes the year of Cowboycore. Western-inspired fashion is having another moment in the spotlight, largely thanks to Beyoncé’s New Country Era, with designers flooding their runways with fringe jackets, cowboy boots, and Stetsons. The movement is gaining momentum among fashion enthusiasts as well, with #cowboycore reaching over 11.4 million views on TikTok. So get ready, here’s everything you need to know to look rodeo-ready in style.
Yee-haw, Cowboycore is trotting into our closets this season!
It can’t be a coincidence that the trend returning to Western fashion coincides with Beyoncé reconnecting with her Southern roots and fully embracing her Country Era. To mark the release of her latest singles ‘Texas Hold ‘Em’ and ’16 Carriages’ from her latest album ‘Act II: Cowboy Carter’, the pop superstar is truly embracing country style, posting a series of glamorous Western looks on her Instagram account and sporting the most iconic cowboy accessory at both the Grammys and the Super Bowl: the Stetson.
But it’s not just Queen B who’s nailing the cowgirl aesthetic. Kim Kardashian was also spotted at the Super Bowl wearing a cowboy hat (from the Western brand Kemo Sabe), which she paired with a dark plunging neckline top and matching suede pants. Meanwhile, Bella Hadid has taken the Cowgirlcore trend a step further, stepping out with Adan Banuelos, a real cowboy. The supermodel now regularly posts on her social media looking ready for the rodeo with dark denim bootcut jeans, fringed chaps, leather jackets, and square-toe cowboy boots.
In fact, topping the Cowboycore shopping list are Western boots, with the second-hand designer clothing platform Depop reporting an 85% increase in users searching for cowboy and cowgirl boots. Other popular items include Western hats, fringe details, and Western jackets. Meanwhile, “denim tuxedos” (also known as double denim looks) are also on the rise, with the London-based brand Ahluwalia showcasing head-to-toe recycled denim ensembles in their recent London Fashion Week show. It’s no surprise that denim jackets have also seen an increase in searches.
Of course, the Western trend is nothing new. The worlds of fashion and pop culture have been drawn to cowboy aesthetics for a long time, and it’s been gaining momentum for several seasons. In fact, it was the Scandinavian brand Ganni that first helped popularize cowboy boots in 2015, turning them into a must-have accessory for cool girls and a staple for festivals.
However, this year, Cowboycore is everywhere. During his latest Louis Vuitton men’s fashion show, Pharrell Williams orchestrated an epic Western scene, complete with Stetson cowboy hats, bolo tie necklaces, and flared pants. And while Chloé sent models down the SS24 runway in fringed leather jackets, Molly Goddard showcased a fresh take on the trend at London Fashion Week last month.
