Daisy Edgar-Jones becomes Boucheron’s global ambassador

Daisy Edgar-Jones is appointed global ambassador for Boucheron, making her debut in the French maison’s holiday campaign this November.

Boucheron has officially named Daisy Edgar-Jones as its new global ambassador. The British actress, acclaimed for her roles in ‘Normal People’, ‘Where the Crawdads Sing’ and the upcoming blockbuster ‘Twisters’, brings her charisma and elegance to the maison founded in 1858.

Edgar-Jones praised the blend of bold creativity and heritage that defines the Parisian house, as well as the female leadership of Hélène Poulit-Duquesne (CEO) and Claire Choisne (creative director). Her first campaign will be unveiled in early November, kicking off the festive season.

The actress had already captivated on the Cannes red carpet wearing one of the house’s iconic question-mark necklaces. “It’s a privilege to be part of this story; there’s a unique sense of emotion and artistry in every creation,” she said.

With a flourishing career that includes Golden Globe nominations and projects alongside stars such as Michelle Williams, Andrew Scott, Robert Pattinson and Denzel Washington, Edgar-Jones further strengthens her standing as a style reference.

In her new role as ambassador, she joins an international line-up that features Han So-Hee, Xiao Zhan, Mina Myoi and Zhou Dongyu, consolidating Boucheron’s commitment to a contemporary, diverse and sophisticated vision of jewellery.