Dakota Fanning joins Madewell in a collaboration that fuses timeless fashion, premium denim and a global campaign with international impact.
The actress adds a new chapter to her career as the star of Madewell’s autumn campaign, the American label renowned for its commitment to premium denim and an effortlessly sophisticated style. Beyond being the face of the brand, Dakota Fanning has also co-designed exclusive pieces that are already set to become wardrobe staples.
Among the highlights is The Dakota for Madewell Longline Straight Jean, a mid-rise straight-cut denim that flatters the figure and features a personalised embroidery of the actress’s name. Complementing it is The Dakota Perfect Crewneck, available in white, blue stripes and red stripes, designed for those seeking timeless, versatile basics without complication.
“From the very beginning I knew exactly what I wanted to create: pieces I had dreamt of for years but could never find. The perfect pair of jeans and the T-shirt I can’t live without,” Fanning explained. “Being able to bring them to life with a brand I admire has been such a personally special moment. Every detail reflects my style: natural, lived-in and timeless.”
The campaign, shot by Dan Martensen, will have a strong presence in editorial media and in iconic locations such as Times Square, reinforcing Madewell’s global strategy. According to Laura Michael, Vice President of Brand and Marketing, the choice of Fanning is because “her timeless, confident style perfectly embodies the essence of Madewell: modern classics, quality denim and effortless elegance.”
At 31, with a filmography that includes titles such as ‘War of the Worlds’, ‘Man on Fire’, ‘Charlotte’s Web’, ‘The Alienist’, ‘Ripley’ and ‘Once Upon a Time in Hollywood’, Dakota Fanning continues to cement her status as one of the most influential actresses of her generation. This November she will also premiere her new series ‘All Her Fault’ on Peacock, proving her talent remains as versatile as her style.
