Dakota Johnson and Alexander Skarsgård become the new ambassadors of Valentino Beauty, fronting the brand’s next chapter with a campaign centred on authenticity, emotion and modern luxury.
Dakota Johnson and Alexander Skarsgård have officially become the new faces of Valentino Beauty, ushering in a fresh chapter for the Italian maison’s beauty division. The luxury brand has chosen two of today’s most charismatic actors to represent its evolving fragrance universe, reinforcing a creative vision built around authenticity, individuality and emotional connection.
The appointment marks the beginning of a new narrative for Valentino Beauty, moving beyond traditional fragrance campaigns to embrace a more intimate and contemporary interpretation of luxury. Rather than simply presenting two internationally recognised stars, the campaign explores the chemistry between two distinct yet complementary personalities whose natural connection reflects the maison’s evolving identity.
For Dakota Johnson, the collaboration represents a natural progression of her longstanding relationship with Maison Valentino. Already a fashion ambassador for the house, the actress now extends that partnership by becoming one of the leading faces of its beauty division. Her effortless elegance, understated confidence and unconventional sense of style perfectly embody the values Valentino Beauty aims to celebrate in this new era.
“For me, intimacy is about honesty and connection. I’m drawn to Valentino Beauty’s ability to celebrate individuality while creating something that feels sensual and deeply human,” Johnson said in the brand’s official statement.
Joining her is Alexander Skarsgård, who makes his debut as a Valentino Beauty ambassador. The Swedish actor brings a magnetic, sophisticated and quietly confident presence to the campaign, offering the perfect counterpart to Johnson’s refined energy. Together, they represent two unique identities brought together through instinctive chemistry rather than convention.
“I couldn’t be happier to join Valentino Beauty in this new chapter. There’s something truly compelling about the way the brand celebrates individuality, emotion and connection,” Skarsgård said.
The new campaign starring Dakota Johnson and Alexander Skarsgård introduces a fresh creative direction for the brand, positioning fragrance as an emotional and deeply personal experience. Through cinematic storytelling and an emphasis on genuine human connection, Valentino Beauty continues to evolve its sophisticated identity while redefining the language of modern luxury for a new generation.
