David Beckham has launched Beeup, fruit gummies made with natural honey – a healthy snack designed to boost energy and family wellbeing.
Recently knighted by the Royal Family, David Beckham has entered the world of healthy eating with his new brand, Beeup: fruit gummies crafted with natural honey. In partnership with Shaun Neff, co-founder of Beach House Group, Beckham is championing a nutritious and delicious snack for the whole family.

“It all started with David’s passion for beekeeping and his love of honey,” explained Shaun Neff. Inspired by beekeeping – a hobby Beckham shares with his children – Beeup is designed to provide natural energy and nutritional benefits in every gummy.
Beeup is available in three flavours: Very Berry (strawberry, raspberry and blueberry), Tropical Mix (pineapple, mango, passion fruit and papaya), and Sour Watermelon. Each pack contains 10 gummies enriched with vitamins A, C and E, and contains no synthetic ingredients, gluten, or genetically modified organisms (non-GMO).
Beckham says: “Honey is a powerful superfood that provides natural energy for active children and families.” Now available at Target and online, these gummies promise to be the perfect snack to prepare kids for any activity.