K-pop star Jang Wonyoung fronts Tommy Jeans’ Fall 2026 campaign, combining statement denim, tartan skirts and oversized silhouettes with her signature style.
Jang Wonyoung is once again proving why she has become one of fashion’s most influential K-pop stars. The South Korean singer and global brand ambassador takes centre stage in the new Tommy Jeans Fall 2026 campaign, bringing her distinctive sense of style to a collection that celebrates American fashion through a contemporary lens. With denim, collegiate references and unexpected combinations, the IVE member offers a fresh interpretation of the brand’s most recognisable signatures.
For the new season, Tommy Jeans revisits its American heritage while embracing the individuality that defines Wonyoung’s wardrobe. Rather than simply reproducing traditional preppy outfits, the campaign explores how familiar pieces can be transformed through contrasting textures, playful proportions and confident layering.
At the heart of the collection is denim, a fabric closely associated with the brand’s identity. This season, however, it becomes much more than an everyday essential. Paired with tartan prints, oversized logos, statement outerwear and graphic designs, denim provides the foundation for a wardrobe that moves effortlessly between classic American influences and contemporary streetwear.
The campaign also reflects Jang Wonyoung‘s personal approach to fashion, which often combines feminine silhouettes with more relaxed and unexpected elements. Her interpretation of the collection highlights the freedom to experiment with familiar pieces without losing their original character.
For Wonyoung, Americana remains an essential part of the Tommy Jeans universe. The singer particularly embraces collegiate tartans, bold branding and double-denim styling, using these elements to create combinations that feel individual rather than predictable.
This approach is especially evident in one of the campaign’s standout looks. Wonyoung wears a pleated tartan miniskirt with a logo sweater, referencing the traditional collegiate wardrobe that has long influenced American fashion. However, the addition of a glossy puffer jacket introduces a contemporary contrast, balancing the structured skirt with a more relaxed silhouette.
A fur-trimmed micro duffle bag completes the outfit, adding another layer of texture and reinforcing the playful spirit of the collection. The result is a look that feels both nostalgic and modern, capturing the renewed appeal of preppy dressing.
Another ensemble explores the versatility of corduroy, a fabric that returns as one of the season’s key materials. Wonyoung pairs a corduroy miniskirt with a graphic flag jacket and matching T-shirt, creating a coordinated outfit built around Tommy Hilfiger’s unmistakable visual identity.
The combination of bold logos, shorter proportions and textured fabrics gives the look a youthful attitude while maintaining a strong connection to the brand’s heritage.
For Fall 2026, Tommy Jeans draws particular inspiration from New York street style, reinterpreting traditional American wardrobe staples through updated proportions, richer materials and archival details. The collection brings together collegiate influences and urban dressing, reflecting a fashion landscape where established codes are constantly being reinvented.
Wonyoung’s involvement adds another dimension to this creative direction. As a member of IVE and an internationally recognised style figure, the singer represents a generation that approaches fashion through individuality, experimentation and cultural influences that extend beyond geographical boundaries.
Her collaboration with Tommy Jeans also illustrates the growing relationship between K-pop and international fashion, with artists increasingly shaping how global audiences discover and interpret established brands.
