David Beckham fronts Boss’s Fall/Winter campaign, alongside Burna Boy, Lee Jong-Suk, Gisele Bündchen, and Naomi Campbell.
David Beckham, the iconic football star, has been chosen as the central figure in Boss‘s latest advertising campaign for the Fall/Winter season. After signing a multi-year global collaboration agreement in May, Beckham will not only star in the brand’s campaigns but will also launch his own collection for Boss starting in Spring 2025.
The campaign doesn’t stop with Beckham. Boss has gathered a star-studded cast that includes Nigerian singer-songwriter Burna Boy, South Korean actor and model Lee Jong-Suk, and Italian tennis player Matteo Berrettini, who also serves as an ambassador for the brand’s watch, jewelry, and eyewear licenses. On the female side, Brazilian supermodel Gisele Bündchen returns as the face of the women’s collection, joined by Naomi Campbell, who is the ambassador for the licenses.
Under the slogan #BeYourOwnBOSS, the campaign emphasizes the importance of living with style and determination. Each ambassador reflects, in their own words, the principles that have guided their success. Beckham stated, “Being my own boss means making decisions with confidence and staying true to myself, no matter the circumstances.” Meanwhile, Gisele Bündchen expressed, “For me, being my own boss is a continuous journey of self-discovery and growth.”
The launch is accompanied by a 360-degree marketing strategy, which includes advertising in 29 cities and an innovative digital approach, featuring a new Instagram channel and exclusive content on Threads. The Boss Fall/Winter 2024 collection is now available in stores and online at boss.com.
