David Beckham partners with Hugo Boss to launch a globally impactful men’s fashion collection.
Hugo Boss CEO Daniel Grieder had never met David Beckham, but after watching the Netflix documentary about the soccer star, he immediately knew he wanted to partner with the renowned athlete on a bespoke clothing line.
David Beckham has signed a new design deal, a global, multi-year partnership with the German men’s fashion giant Hugo Boss for the Boss brand. The collaboration is the first of its kind for Boss men’s fashion and marks Beckham’s return to the fashion world. Previously, he had a partnership with the British brand Kent & Curwen, which ended in 2020.
The focus of the collaboration will be on both formal and casual menswear, with the first Beckham x Boss collection debuting for the spring-summer 2025 season. Beckham is already working alongside the design team and will appear in the brand’s global campaigns starting from the fall-winter 2024 season.
Hugo Boss stated that in the upcoming seasons, the strategic partnership will include capsule and seasonal collections “designed and curated by Beckham.” The German giant said the renowned athlete will be involved in all stages of the design process, from conception to execution. Both parties described the agreement as a “long-term partnership” and emphasized that it is not a licensing deal. The exact terms of the agreement were not disclosed.
