David Koma and Yoann Bourgeois Merge Fashion and Art in an Innovative Campaign

David Koma and Yoann Bourgeois present an innovative campaign that blends fashion and performance art, inspired by the work Ophelia.

David Koma has launched a campaign that pushes the boundaries of digital fashion in collaboration with the Yoann Bourgeois Art Company. Inspired by the work Ophelia by Yoann and Marie Bourgeois, the campaign draws from the narrative of Hamlet to create a series of visually striking performances that merge fashion and performance art.

Filmed in August 2024 in the historic gardens of Château du Clos Lucé, the campaign evokes Ophelia’s transition into a dreamlike state. With a surreal set featuring a bed, an aquarium, and a crane, Bourgeois and his team bring Koma’s bags and shoes to life, showcasing his collection through poetic choreography. Each item in the line, from the structured DK City bag to the metallic-toed boots, becomes a symbol of movement and expression, elevating Koma’s accessories to artistic elements.

This collaboration allows David Koma to display his aesthetic vision in a new dimension, combining elegance with storytelling. By integrating his collection into a unique performance, Koma redefines fashion presentation on digital platforms, reaffirming that style is also a form of art and visual narrative.