The model curates Victoria’s Secret’s key lingerie and activewear pieces in a new campaign defined by minimalism, sensuality and relaxed luxury.
Hailey Bieber continues to cement her dominance within the fashion and beauty world through her latest collaboration with Victoria’s Secret. The model and entrepreneur has become the face of a new campaign for the American brand, personally curating a selection of pieces that redefines summer essentials through a far more sophisticated and contemporary aesthetic.
The concept feels like a direct extension of Hailey Bieber’s personal style: minimalist silhouettes, understated sensuality and garments designed to move effortlessly between comfort and everyday luxury. The collection brings together six key lingerie and activewear pieces created to adapt seamlessly to different moments of the day while maintaining the effortless aesthetic currently dominating international fashion trends.
Among the standout pieces is the strapless push-up bandeau bra, designed for minimalist styling and warmer temperatures, alongside the cotton bralette crop top from Victoria’s Secret’s new Signature Collection. Both designs perfectly reflect fashion’s current obsession with hybrid garments capable of functioning both inside and outside the intimatewear universe.
The edit also incorporates softer and more feminine designs such as the Sheer Reveal Modern Bralette and the Lace & Chiffon Flutter Triangle Bra Top, where sheer fabrics, lace and lightweight textures create a much subtler and more refined sensuality.
Another of the campaign’s strongest elements is the balance between functionality and aesthetics. The Triangle Plunge Front-Close Sports Bra combines athletic support with a far more fashion-oriented construction, reinforcing how activewear continues to integrate itself into the language of contemporary luxury.
The choice of Hailey Bieber as both the face and curator of the collection feels entirely intentional. The model has become one of Generation Z’s most influential style references thanks to an image built around natural beauty, quiet luxury and an apparently effortless sophistication that brands such as Victoria’s Secret are now embracing as part of a more modern, fashion-forward identity.
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