Discover the stunning collaboration between Diet Coke and Kate Moss

Kate Moss returns as the creative director of Diet Coke for the campaign of the popular soft drink in its season 2.

Featuring a stylish and summer-ready vision inspired by Diet Coke’s ads from the 90s, the supermodel and entrepreneur returns to the brand’s canvas to imprint her timeless and irreverent style on this season’s campaign.

Titled “Diet Coke by Kate Moss, Love What You Love,” this iconic collaboration is a nod to their original partnership from last year. Kate Moss commented, “Last year was an incredible experience, so when we collaborated on season 2, the brand’s archives were an amazing place to start. Diet Coke breaks are classic, and I wanted to add a fashion touch to those moments. The campaign is aesthetically very different from the 90s and 2000s, but the narrative remains the same. It’s about taking a break to love what you love and enjoy that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!”

As a prominent figure in the industry, the campaign features high-fashion notes in the limited-edition collection. Sean Kellet from The Coca-Cola Company stated, “We are thrilled to extend our collaboration with Kate Moss as the creative director. Last year, we drew inspiration from Kate’s unparalleled archives to celebrate our shared love for fashion. In season 2, we have given Kate access to the Diet Coke legacy to create something visually stunning and unexpected, with a nod to Diet Coke.”

In one of the images, Moss aesthetically recreates the “Diet Coke break,” which originally featured a sculpted worker on a construction site. Moss wears a dress created by the legendary stylist Katy England for the renewed campaign. In another image, Moss recreates the iconic 1997 window moment.