Dom Pérignon launches its campaign ‘Creation is a Never-Ending Journey’, featuring artists including Tilda Swinton and Zoë Kravitz.
Dom Pérignon has unveiled its latest campaign titled ‘Creation is a Never-Ending Journey’, bringing together prominent figures from the worlds of art and culture. Among those featured are Tilda Swinton, Zoë Kravitz, Anderson .Paak, Iggy Pop, Takashi Murakami, Alexander Ekman, and Clare Smyth. Each of these artists was captured in intimate moments with Champagne, as they reflected on the meaning of creation.
The campaign, directed by Camille Summers-Valli and photographed by Collier Schorr, presents each star responding to the central question: “What is creation?” For Swinton, creation is an act of faith and an essential force in the world. Kravitz describes it as a sacred offering, while Paak likens it to natural elements such as trees and the wind.
Dom Pérignon, known for its collaborations with iconic artists like Andy Warhol and Jean-Michel Basquiat, continues to strengthen its bond with the arts. In 2024, the brand partnered with the Sarabande Foundation to host a night celebrating art and creativity, showcasing original works by artists Electric Adam, Almudena Romero, and Paolo Carzana—highlighting the connection between Champagne and artistic creation.
