Donovan Mitchell and SKIMS team up again for a pre-Playoff campaign

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Donovan Mitchell stars in SKIMS’ new campaign, blending style and performance just before the NBA Playoffs begin.

Just days before the start of the NBA Playoffs, Donovan Mitchell is once again the face of SKIMS in a new men’s underwear campaign. The star shooting guard for the Cleveland Cavaliers stars in a shoot focused on movement, right when his team secures first place in the Eastern Conference with an impressive 64-18 record.

The campaign, photographed by Eric Johnson, features Mitchell in scenes that reflect both the intensity of training and relaxation off the court. From a defensive slide to a post-game stretch, each image highlights the functionality of SKIMS Men’s Stretch and Cotton lines, designed to provide support and comfort without sacrificing style.

“SKIMS has changed the way we look at underwear. Being able to collaborate with them again is special,” Mitchell said.

This collaboration further strengthens SKIMS’ presence in the sports world, following its becoming an official partner of the NBA and USA Basketball in 2023. The collection, available in sizes XS to 5X, aims to attract a diverse male audience with a proposition that combines performance and style.

The collection is now available exclusively at SKIMS.com.

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