Dua Lipa leads YSL Beauty’s new Lovenude lip collection, featuring innovative products that redefine natural makeup for 2026.
Dua Lipa once again takes centre stage in the beauty world. The artist has been chosen by YSL Beauty to front the launch of its new lip collection, Lovenude, a line that blends technology, colour and an effortless finish designed for everyday wear.
The brand introduces two key products: the Kiss Shaper Sculpting Lip Liner and the Lovenude Lip Blusher, both created to deliver long-lasting results without compromising on comfort. The campaign, defined by a feminine and contemporary aesthetic, further strengthens Dua Lipa’s role as a global ambassador for the house.
The Kiss Shaper Sculpting Lip Liner promises to redefine the lip contour with precision, thanks to its buildable texture that allows for seamless application. Its transfer-resistant formula positions it as one of the most functional pieces within the collection.
Meanwhile, the Lovenude Lip Blusher introduces a new category within lip makeup. Sitting between a balm and a lipstick, it provides hydration while delivering a soft, blurred matte finish that adapts to each individual’s natural lip tone.
The essence of the collection lies in its approach: enhancing rather than concealing. YSL Beauty embraces a more natural aesthetic, where makeup melts into the skin and amplifies personal expression.
Now available on the brand’s official website, the Lovenude line is already shaping up to be one of the most talked-about beauty launches of the year, driven by Dua Lipa’s image and a concept perfectly aligned with current trends.
