Elle Fanning, Charles Melton, and Nazha star in Coach’s new fall campaign

Coach presents its Fall 2024 campaign, ‘Unlock Your Courage,’ featuring Elle Fanning and Charles Melton, highlighting self-expression.

Coach has invited Elle Fanning, Charles Melton, Nazha, and Storm Reid to join Jayson Tatum, Kōki, and Youngji Lee in its fall campaign. Titled ‘Unlock Your Courage,’ the campaign showcases the ambassadors wearing pieces from the Fall 2024 collection in a series of stories symbolizing the value of choosing self-expression over perfection.

The campaign includes films directed by Camille Summers-Valli and features Coach handbags as a boost in the characters’ transformations. For instance, Fanning plays a young woman preparing for an audition who gains a confidence boost from the ‘Brooklyn’ bag she carries. Melton’s character confidently arrives at a first date thanks to his ‘Hitch’ backpack. In Nazha’s film, she plays a young woman heading to a crowded party, and her ‘Times Square Tabby’ bag gives her the confidence to arrive in style. Rapper Lee portrays a young woman who initially feels shy at a family gathering, but her ‘Tabby’ bag helps her come out of her shell.

The films are complemented by a series of photographs by British photographer Elaine Constantine, featuring the full cast, including Reid, making her debut with the brand in eyewear, Tatum, also with eyewear and watches, and Kōki with the new Times Square Tabby.

“My approach to the ‘Unlock Your Courage’ campaign aligned with my design process for the fall collection,” said Stuart Vevers, Coach’s Creative Director.

Sandeep Seth, Global Marketing Director at Coach and Growth Director at ‘Tapestry,’ the parent company, added: “Self-expression is one of the key pillars of ‘Courage to Be Real,’ our purpose here at Coach. We have found time and again that the pursuit of perfection can hinder us from expressing ourselves authentically. ‘Unlock Your Courage’ is intended to inspire our consumers to break free from that impossible standard and embrace the many facets of who they are.”

In addition to the talent, another star of the campaign is the Tabby bag, which is presented in new silhouettes and finishes with the launch of the Times Square Tabby. Besides the bags, the campaign also features tailored and sporty clothing pieces such as jeans, tops, and knitwear, along with a variety of New York-inspired charms, like yellow taxis, postcards, and the Statue of Liberty.