Model Elsa Hosk stars in Alo’s new Valentine’s Day campaign, a proposal that blends relaxed sensuality, comfort and athletic aesthetics through a distinctly romantic lens.
Love is in the air, and Alo translates it into fashion with its latest seasonal drop, a collection designed to celebrate every form of affection, from self-care to romantic connection. With Elsa Hosk as its leading face, the campaign unfolds at the iconic Beverly Hills Hotel, a setting that enhances the idea of elegant intimacy and everyday fantasy.
Hosk embodies a natural, effortless femininity, moving between cosy silhouettes made for nights in and playful looks conceived for romantic morning walks. The collection features soft essentials in key tones such as bold red, plum and candy pink, colours that nod to classic Valentine’s Day imagery while staying true to the brand’s clean, minimalist identity.
The silhouettes focus on fitted dresses, micro shorts paired with matching bras, lightweight jackets, leggings and wide-leg trousers, all defined by Alo’s polished, functional aesthetic. Trainers and bags complete the edit, designed to move seamlessly through daily life while adding an emotional edge.
With this collection, Alo once again proves that comfort and sensuality are not opposites, but perfect allies when it comes to dressing romance in a way that feels honest, modern and consciously styled.
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