Emma Stone and Hoyeon star in Louis Vuitton’s new campaign, celebrating the Capucines and Side Trunk bags in a tribute to Parisian luxury and modern elegance.
Timeless elegance takes centre stage once again as Emma Stone and Hoyeon Jung front Louis Vuitton’s latest leather goods campaign. The two brand ambassadors present the iconic Capucines and Side Trunk bags in an autumn palette ranging from cognac to deep navy and taupe, perfectly capturing the spirit of contemporary Parisian luxury.
Shot by Ethan James Green, the campaign portrays the actresses against drawings of classic Parisian architecture, evoking both sophistication and artistic flair. This release follows the previous autumn campaign, where both women appeared in travel-inspired looks from Nicolas Ghesquière’s collection, alongside the newly launched Express bag.
Emma Stone, sporting a fresh bob haircut, recently attended the spring 2026 show at the Louvre Museum wearing a white ribbed knit dress paired with a black Express bag featuring Monogram straps — reaffirming her close connection with the house. Meanwhile, Hoyeon, best known for her role in Netflix’s ‘Squid Game’, walked in the same show wearing a long knitted bathrobe coat and carrying the classic Speedy bag.
First introduced in 2013, the Capucines bag symbolises Louis Vuitton’s evolution towards a more exclusive craftsmanship. Since 2019, the maison has invited renowned contemporary artists to reinterpret it for the Artycapucines collection, featuring names such as Daniel Buren, Urs Fischer, and Jean-Michel Othoniel — cementing its status as a true work of art in motion.
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