Fendi marks its centenary with a co-ed show at its newly renovated Milan headquarters, blending tradition and modernity in a collection inspired by the 1920s.
The iconic Italian fashion house has kicked off its centenary celebrations with a spectacular co-ed show at its freshly refurbished Milan headquarters. Under the creative direction of Kim Jones, the brand unveiled a collection paying tribute to its rich heritage and its founder, Adele Fendi.
The collection draws inspiration from the silhouettes of the 1920s, the era when Adele and her husband opened the first Fendi boutique in Rome in 1925. The designs feature flapper-style dresses, intricate hand-embroidered ensembles, and layers of chiffon and organza, evoking the elegance of that decade. Additionally, Fendi’s iconic Baguette bag made multiple appearances, reaffirming its status as a fashion staple.
During the show, a conversation between Anna Fendi and her daughter, Silvia Venturini, could be heard, reminiscing about Adele Fendi’s vision and modernity. This intimate touch added emotional depth to the event, bridging the brand’s past and present.
The choice of Milan’s renovated headquarters for this event underscores the city’s significance in Fendi’s history and its dedication to innovation and design. With this show, Fendi not only celebrates a century of fashion excellence but also looks towards the future, seamlessly merging tradition and modernity in every creation.
-380x380.webp)
-380x380.webp)
