FENDI celebrates Christmas with exclusive decorations, a festive logo, and augmented reality filters, while anticipating its centenary in 2025.
FENDI has prepared a unique holiday experience that merges Italian tradition with contemporary design innovation to welcome the festive season and its 2025 centenary. The luxury brand has renovated its boutiques with windows adorned with exclusive details that capture the festive essence of the Maison. The FENDI logo, represented by bubble-like glass letters, becomes the centerpiece of the celebration, inspired by traditional Murano glass craftsmanship. This logo is presented in metallic tones of aged silver, blue, and dusty pink, giving a sophisticated and modern touch to the decorations.
The store windows follow the same aesthetic, creating a visually striking scene. In a nod to its history, FENDI has incorporated a 1984 sketch by Karl Lagerfeld, transforming Santa Claus into a vintage-inspired figure. The character is part of a Christmas scene surrounded by the brand’s iconic bags, such as the ‘Peekaboo’ and ‘Baguette,’ accompanied by glass ball ornaments
To create an immersive experience, Fendi has partnered with Meta to launch two augmented reality filters on Instagram. One, exclusive to the New Bond Street boutique, allows users to see the decorations come to life, while the other invites users to design their own virtual Christmas tree wherever they are.
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