Fenty Beauty and New York Liberty Join Forces in a Historic Partnership

Fenty Beauty has partnered with New York Liberty in a groundbreaking alliance celebrating empowerment, beauty, and women’s sport.

The iconic beauty brand Fenty Beauty, alongside Fenty Skin, has announced its first-ever partnership with a WNBA team: none other than the 2024 champions, New York Liberty. This collaboration marks a significant moment for women’s sport and the beauty industry, bringing together two powerhouses united by shared values such as authenticity, confidence, and empowerment.

As part of the partnership, Fenty logos will appear on the team’s uniforms and those of their mascot, Ellie the Elephant. In addition, fans attending games at the Barclays Center will enjoy exclusive experiences with the brand’s products, including activations and special giveaways.

“New York energy is one of a kind, and the Liberty players represent strength, beauty, and power. Being part of their journey this season is incredible for Fenty,” said Rihanna, founder of the brand.

Keia Clarke, CEO of New York Liberty, added: “Fenty Beauty is a trailblazing brand that reflects everything we stand for – authenticity, confidence, and female leadership. This partnership will deeply resonate with our fans.”

The team’s pre-season kicks off on 9 May, with the official season starting on the 17th. Without a doubt, this collaboration will be one of the year’s most exciting highlights.