LOEWE and On unveil their Fall/Winter 2026 collection, combining innovative trainers, technical outerwear and contemporary art in a collaboration launching on 15 October.
The relationship between luxury fashion and performance sportswear continues to evolve, and LOEWE x On Fall/Winter 2026 is taking the concept one step further. The Spanish fashion house and Swiss sportswear brand have unveiled their latest collaborative collection, introducing two new footwear designs, the Cloudsolo Hiker and Cloudtilt Cosmic, alongside a selection of technical clothing created for movement, exploration and everyday life.
Scheduled to launch on 15 October 2026, the collection explores the connection between physical activity and artistic creativity, bringing together LOEWE’s experimental approach to design and On’s expertise in performance technology. The result is a collection that moves between outdoor functionality and contemporary fashion without compromising either identity.
At the centre of the release is the Cloudsolo Hiker, a silhouette that reinterprets traditional hiking boots through a contemporary luxury perspective. Designed to combine outdoor functionality with a distinctive aesthetic, the trainer incorporates On’s signature cloud cushioning at the heel and a rugged outsole featuring the marbled rubber associated with the collaboration.
The upper features customised hooks, rounded two-tone laces and a metallic buckle displaying both brands’ logos. These details reference classic mountain footwear while introducing a more sophisticated finish. Available in Sand, Dark Khaki, Black and Fox Red, the Cloudsolo Hiker offers four colourways that balance understated versatility with bolder styling.
The second major release, the Cloudtilt Cosmic, revisits one of the collaboration’s most recognisable designs. Building on the original Cloudtilt, this updated version features a slimmer silhouette and an improved CloudTec Phase cushioning system, with larger cavities in the sole designed to enhance comfort.
Its engineered mesh upper incorporates transparent overlays, while LOEWE’s signature Anagram logo appears embroidered onto the design. The trainers arrive in six colourways: Black, Black/White, White, Dark Sand, Bright Orange and Lilac, offering options that range from minimalist neutrals to more expressive shades.
Beyond footwear, the collection introduces a comprehensive wardrobe of technical outerwear and performance-inspired clothing. Parkas and puffer jackets feature adjustable hoods, practical zipped pockets and ventilation systems, combining weather protection with contemporary design.
Lightweight micro-ripstop jackets, a packable poncho and pleated cargo trousers expand the collection’s functional appeal. Meanwhile, stretch double-jersey tops, skirts and bootcut trousers incorporate breathable mesh panels, reflecting the growing influence of activewear on luxury fashion.
Performance shorts, technical jerseys and French terry hoodies complete the offering. The colour palette moves between black, khaki green, dark orange, purple and yellow, with selected pieces featuring multicoloured prints inspired by the Swiss Alps.
However, what makes LOEWE x On Fall/Winter 2026 particularly distinctive is its artistic campaign, photographed by Rosie Marks and featuring three internationally recognised contemporary artists: Joan Jonas, Martine Syms and Tarek Atoui.
Joan Jonas, a pioneering figure in video and performance art, explores the relationship between natural landscapes, costume and movement. Artist and composer Tarek Atoui reflects on how walking through port cities and recording their sounds has influenced his creative practice.
Meanwhile, filmmaker and multidisciplinary artist Martine Syms examines the idea of desire paths, the unofficial routes people establish through repeated movement across urban environments.
Through films, photography and personal reflections, the campaign presents movement as a fundamental part of artistic expression, reinforcing the creative philosophy behind the collaboration.
The LOEWE x On Fall/Winter 2026 collection will be available from 15 October at selected LOEWE and On boutiques and through both brands’ official online stores.
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