Ferragamo Launches the Soft-Bag for Spring-Summer 2025

Ferragamo presents the Soft-Bag, a versatile and sophisticated handbag that combines structure and fluidity, redefining artisanal luxury for Spring-Summer 2025.

Ferragamo unveils the Soft-Bag, a new iconic bag in its Spring-Summer 2025 collection. Designed by creative director Maximilian Davis, this accessory blends structure and fluidity, creating a sculptural silhouette that adapts to movement and light.

The Soft-Bag stands out with its pleated sides and curved effect, achieved through a metallic detail that ends in two distinctive hooks. Its versatility is key: it features a shoulder strap and double handles that fold inside, allowing it to transform into a sophisticated clutch.

Made from semi-gloss napa leather and velvety suede, this model highlights Ferragamo’s artisanal craftsmanship, combining luxury and practicality. Available in three sizes, its colour palette includes black, concrete, brick, natural, and pink, in harmony with the season’s prêt-à-porter collection.

Davis reinterprets an archival design with a modern approach, ensuring the Soft-Bag fits various styles and occasions. Its flexible structure and elegant transformation between shapes make it a must-have accessory.

The Soft-Bag is now available in Ferragamo boutiques and online at ferragamo.com, establishing itself as the star bag of the season.