Ferragamo has launched ‘Fiamma’, its first women’s fragrance under the creative direction of Maximilian Davis, combining luxury, sustainability, and a tribute to the Ferragamo family.
‘Fiamma’ marks the beginning of a new era for the brand. The launch is celebrated with a two-day event in Florence before it officially hits the market on April 1. This fragrance is the result of three years of development, a process that included creating a new logo and a refreshed image for the Italian house.
The name ‘Fiamma’ refers both to the Italian word for “flame” and to Fiamma Ferragamo, daughter of founder Salvatore, who played a key role in the growth of the brand. Created by perfumer Clement Gavarry, the fragrance blends notes of white pear, gardenia, and amber, designed for powerful women aged 20 to 35.
The ‘Fiamma’ bottle has been designed by Davis, featuring an organic shape symbolising sensuality and freedom, and is partially gold-plated, adding a subtle touch of luxury. Moreover, the packaging is fully refillable, in line with Ferragamo‘s commitment to sustainability.
The fragrance will be available in Italy, the US, Mexico, China, and Hong Kong, with expectations to account for 20% of Ferragamo’s fragrance sales.
