The collection is a perfect fusion of South Asian heritage and retro sports aesthetics.
Luxury label FOUND has unveiled its latest sportswear collection for the SS25 season, a tribute to the athletic styles of the 1990s and 2000s. Drawing inspiration from vintage sports culture worldwide, the collection merges vibrant colour palettes, nostalgic graphics, and classic silhouettes, blending the essence of past sports teams with a modern, sophisticated approach.
With roots in a first-generation American family, FOUND seamlessly captures the duality between South Asian heritage and rural American upbringing, a contrast that shines through in each of its meticulously crafted collections.
This release, influenced by global football, varsity traditions, and Olympic aesthetics, consists of six key pieces. Highlights include long-sleeved football jerseys with multilingual inscriptions, cricket-inspired track jackets, and a sporting club-style jumper, all presented in subtle yet refined tones.
To mark the launch, FOUND has created a vintage-inspired campaign, reinterpreting traditional designs through a contemporary lens.
Explore FOUND’s latest collection and discover its fresh take on luxury sportswear on the brand’s website.
