Frankies Bikinis presents ‘Travel Diaries,’ its collection for It-Girls

Frankies Bikinis launches ‘Travel Diaries,’ a chic campaign celebrating its new collection with iconic prints and versatile pieces for every season.

The renowned swimwear and loungewear brand Frankies Bikinis celebrates its community with the launch of its new campaign, ‘Travel Diaries by Frankies Girls.’ This initiative captures the brand’s it-girls in their daily lives, showcasing the latest collection in a fresh and charming way.

The campaign features Olivia Aarnio styling looks in Dublin, Allegra Samsen exploring New York, and Amelia Kring preparing for a night out. With a lo-fi visual aesthetic, the images highlight the collection’s new pieces with a chic and authentic touch.

The collection includes Frankies Bikinis’ iconic swimwear with updated versions of the popular ‘Baby Leopard’ print, alongside designs in brown stripes and baby blue hues. Additionally, the collection features flattering knit sweaters, summer dresses, cosy cardigans, and flirty shorts—perfect for transitioning from chilly winter nights to sunny spring days. Aimed at lovers of style, comfort, and versatility, ‘Travel Diaries’ is a celebration of modern fashion with timeless appeal.