Freen Sarocha pays tribute to Chow Tai Fook Jewellery, celebrating 95 years of craftsmanship through the iconic Rouge Collection milestone.
Freen Sarocha continues to strengthen her connection with the world of luxury and cultural heritage. The Thai actress and global fashion figure recently shared a series of images on her Instagram, paying tribute to Chow Tai Fook Jewellery and its Rouge Collection, created to celebrate the house’s 95 years of artistry.
In the post, Freen highlighted the legacy of the iconic Chinese jewellery house, known as The Chinese House of Jewels, marking a milestone that reflects nearly a century of craftsmanship, symbolism and refinement. The Rouge Collection, deeply rooted in cultural meaning, takes inspiration from the colour red — a powerful symbol of prosperity, passion and good fortune in Chinese tradition.
Through her visuals, Freen brings a contemporary sensibility to the collection, merging elegance with modern femininity. Her presence adds a new layer of relevance to the anniversary, bridging generational heritage with today’s global fashion conversation and reinforcing the collection’s timeless appeal.
The Rouge Collection is currently available to experience at Siam Paragon, one of Asia’s most prestigious luxury shopping destinations, where Chow Tai Fook showcases the collection on the first floor. The setting reflects the brand’s international reach and its ability to remain culturally resonant while evolving with modern luxury audiences.
Founded in 1929, Chow Tai Fook Jewellery has built its legacy on precision, innovation and respect for tradition. Ninety-five years on, the house continues to shape the future of fine jewellery — a story Freen Sarocha has now helped amplify through her own platform and voice.
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