On Wednesday, Guess announced that they have selected Georgina Rodríguez, a Hispanic-Argentine model, influencer, and television star, as the face of their global advertising campaign for the Fall-Winter 2023 season for Guess and Marciano.
Under the creative direction of Paul Marciano, the campaign was captured by talented Italian photographer Nima Benati at the iconic Santo Mauro Hotel in Madrid, which dates back to the 19th century.
Marciano expressed his excitement in welcoming Georgina for their new campaign with Guess and Marciano, praising her as a strong, confident, and determined woman.
“We are thrilled to welcome Georgina to our new campaign with Guess and Marciano. Georgina is a strong, confident, and determined woman,” Marciano said.
“This campaign and the location fully reflect not only her natural beauty but also her sensuality, dynamism, and inner strength, perfectly interpreting the vision and style of the brands,” he added.
The Fall 2023 collection features a wide selection of empowering suits, figure-enhancing hourglass-shaped dresses, knitwear, and matching sets, with shiny and velvety textures and cuts that flatter the silhouette.
“I feel truly honored to have been invited to work on this new campaign for Guess and Marciano,” Rodríguez stated.
In May, Inter Parfums announced the launch of their new fragrance, Blue, for the Guess Seductive line, created by perfumer Christian Alori. This perfume was specifically designed for the summer season and is targeted towards confident and seductive women.
