Gigi Hadid becomes a work of art for Miu Miu’s new campaign

Gigi Hadid stars in Miu Miu’s new handbag campaign, with an artistic touch that blends fashion and painting in images captured by Steven Meisel.

Gigi Hadid reunites with Miu Miu for the Italian brand’s 2025 leather goods campaign, this time with an artistic and sophisticated approach. Photographed by Steven Meisel and styled by Lotta Volkova, the model poses with the iconic ‘matelassé Wander’ and ‘Arcadie’ bags, evoking the aesthetics of 20th-century high society portraiture.

Set to be released this Thursday, the images have been digitally retouched to mimic painterly brushstrokes, blurring the line between painting and photography. This technique enhances the velvety texture of the new suede iterations of the bags, crafted with quilted, padded panels and elastic fabric. The designs appear in chocolate, mustard, pistachio, and vibrant fuchsia shades, alongside leather versions showcased in still-life compositions.

Under the creative direction of Edward Quarmby, the campaign aligns with previous artistic collaborations featuring Hadid, inspired by figures like photographer Yevonde and painter Margaret Keane. A longtime Miu Miu favourite, Hadid walked in the brand’s Autumn 2025 show in Paris and has praised Miuccia Prada as one of the most influential and inspiring designers in contemporary fashion.