Gigi Hadid is the new global ambassador for Havaianas, blending her iconic style with the brand’s relaxed essence in a campaign full of nostalgia and freshness.
When it comes to sandals, Havaianas is the brand that immediately comes to mind. The iconic Brazilian label, known for its comfortable and stylish summer footwear, has just made a major announcement: Gigi Hadid is its new global ambassador.
For Hadid, this collaboration is more than just a fashion deal. “Becoming the global ambassador for Havaianas is both surreal and nostalgic,” she shared in the official announcement. “I grew up by the beach, and I can’t remember a time when I wasn’t wearing this summer staple. I’m excited to work with this team, and I love that Havaianas is making a comeback. I’ll make flip-flops work in Paris, New York, and of course, at the beach.”
Once reserved for sandy shores and poolside lounging, flip-flops have made a strong return to fashion, driven by early 2000s nostalgia. Hadid, with her laid-back style and trendsetting influence, is the perfect choice to represent the brand.
The campaign, shot by her close friend Alana O’Herlihy, perfectly captures Havaianas’ free-spirited essence, blending high fashion with Brazil’s effortlessly cool vibe.
