Gigi Hadid teams up with Coca-Cola to celebrate the joy of eating with friends.
Coca-Cola has chosen model Gigi Hadid to headline its latest global brand campaign that focuses on cooking and sharing meals.
A Recipe for Magic aims to encourage people to gather and share food and Coca-Cola around a table.
The 30-second commercial features Hadid and her friends making homemade pasta together before sitting down to eat and toast with a bottle of Coke. The ad will run on TV, VOD, cinema, outdoor and social advertising during April and May and will be supported by an influencer campaign.
Rolling out globally across all markets, the campaign is part of Coca-Cola’s larger ‘Real Magic’ platform.
