Gigi Hadid Shines as the Ambassador for Rabanne’s New Fragrance ‘Million Gold for Her’
Gigi Hadid becomes the face of Rabanne’s ‘Million Gold for Her,’ a fragrance celebrating female empowerment.
Gigi Hadid has been announced as the new ambassador for ‘Million Gold for Her,’ the latest addition to Rabanne’s successful fragrance line. The supermodel, who has a long-standing relationship with the brand, reminisced about how one of her early boyfriends wore the perfume 1 Million, which left a mark on her olfactory memory.
Hadid shares that her love for fragrances began in her childhood, evoking memories of the scents in her garden. This personal connection to perfumes is reflected in her appreciation for complex blends that combine sweet notes with deeper, more surprising touches, such as woody elements.
The Million Gold for Her campaign, designed by director Manu Cossu and photographer Mert Alas, features Hadid in a dazzling golden Rabanne dress adorned with Swarovski crystals. The fragrance, a floral creation with notes of rose, white flowers, and mineral musk, marks a new chapter in Rabanne’s olfactory history.
Hadid expressed that participating in this campaign was an honor, highlighting the powerful connection between the fragrance and her sense of female empowerment. With this launch, Rabanne reinforces its position in the luxury market, combining tradition and innovation in a fragrance that promises to be a success.
