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Gracie Abrams is the new global ambassador for Hourglass Cosmetics
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Gracie Abrams is the new global ambassador for Hourglass Cosmetics, starring in a campaign that celebrates authenticity and natural beauty with innovative products.
Hourglass Cosmetics has announced the talented singer-songwriter Gracie Abrams as its new global ambassador. The news comes alongside the expansion of its award-winning ‘Vanish Airbrush’ concealer to 32 shades and the launch of the new ‘Illusion’ priming moisturiser.
“When I write a song, I don’t think about performing it; I try to block out the noise and focus on the truth. When I wear makeup, it’s the same—I don’t want products that cover up who I am,” Abrams shared in a statement. “Hourglass products let me stay true to myself at any time and place.”
To celebrate this partnership, Abrams stars in the new ‘Any Time, Any Place, Any Wear’ campaign, photographed by Ben Hassett. The shoot captures light throughout the day, showcasing its transition from bright to dim, while Hourglass makeup remains flawless for up to 16 hours.
“I have always been inspired by light and how it enhances the skin’s natural beauty,” explained Carisa Janes, founder and president of Hourglass Cosmetics. “We wanted to show that, even as everything around you changes, a radiant complexion remains constant.”
The Illusion priming moisturiser is available on the Hourglass website.
