Guess presents its new collection at over 3,000 metres above sea level

The brand chose the Alps to showcase its ‘Winter Ski’ capsule collection, marking a milestone in fashion.

Après-ski fashion has become an essential trend in winter style, and Guess has decided to take it to the next level with its latest collection. In the second edition of the highly successful Guess Winter Project launched last year, Guess unveiled its new ‘Winter Ski Capsule‘ collection at the Resort 3000, over 3,000 metres above sea level in the Swiss Alps. Guess is the first brand to organise a fashion show in such a unique location, welcoming the winter season in the most stylish way possible.

The event featured over 20 models walking across the suspended Pear Walk bridge, blending the elegance of prêt-à-porter with the functionality of mountain wear. It once again showcased the brand’s commitment to sustainability, with outerwear and faux fur garments. The show also included the participation of Paul Marciano, Guess co-founder and creative director, an iconic figure of innovation within the brand.

The collection stood out for its versatility in combining various winter trends, using bright and vibrant colours, softer tones, logomania details, and accessories such as branded earmuffs and hats. Undoubtedly, it is the perfect collection to stay glamorous and on-trend, both on and off the ski slopes.