Guess USA launches its Spring/Summer 2025 collection featuring distressed denim, “rock ‘n’ roll” influences, and a nostalgic American-inspired twist.
Guess USA has released its much-anticipated Spring/Summer 2025 collection with a bold campaign that puts distressed denim at the forefront. With rustic finishes and experimental design techniques, the collection reflects the evolution of visionary Nicolai Marciano.
The campaign, directed by Eli Russell Linnetz, draws inspiration from small American towns and their “rock ‘n’ roll” heritage. Some of the standout pieces include shredded denim shorts with American flag motifs, floor-length patchwork denim vests, and crackle-effect denim minis, paired with three-tone washed lace crop tops and a faux fur-trimmed coat with details at the hem.
Texture plays a crucial role in the collection, recreating gritty and vintage aesthetics through unique dyes, embellishments, and smoke-toned prints. Additionally, the iconic ‘Claudia Bag’ returns with a refreshed design for the season. The collection also pays tribute to Guess’s iconic silhouettes, updating them with USA-inspired details.
