Gwyneth Paltrow as the new muse of Saint Laurent

Actress and entrepreneur Gwyneth Paltrow stars in Saint Laurent’s elegant Spring 2025 campaign, with styling by Anthony Vaccarello.

Gwyneth Paltrow, a style icon and founder of Goop, takes centre stage in the maison’s latest campaign under Vaccarello’s creative direction. Captured by renowned photographer David Sims, Paltrow wears a flawless black tuxedo with a slightly oversized fit, reimagining the classic piece with the sophistication of the iconic french house.

In another shot, the ‘Shakespeare in Love‘ actress goes for a bolder look, wearing a fitted leather jacket with a cinched belt and angular sunglasses. The campaign clearly shows the creative connection between Paltrow and Vaccarello, who shared the spotlight at Saint Laurent’s Spring 2025 runway show during Paris Fashion Week, where the actress was a standout presence in the front row.

This new role as Vaccarello‘s muse not only underscores Paltrow’s status as a style icon but also showcases Saint Laurent‘s masterful ability to blend tradition and modernity with faces that embody contemporary luxury.